No matter what kind of business you own or manage, these are crazy, challenging times. Because of the COVID-19 pandemic, not only are most people being ordered to stay at home, but many are getting their salaries cut or losing their jobs completely. At least for the time being, any dollars being spent are going into life’s necessities and not your cash register.
How long will this situation last? How long can your business last?
Needless to say, finding the right way to market and maintain some kind of top-of-mind presence in this environment is crucial to your business’ survival. Fortunately, there’s one thing you can do that will serve you long after we’re all allowed to resume our normal lives – go digital.
Digital marketing covers everything from Search Engine Optimization (SEO) to social media marketing to email marketing – anything that promotes your business, brand or services via an electronic media. In today’s hyper-connected world, digital marketing lets you take your marketing to new heights to reach new customers, wherever they are. Some of the many other benefits of digital marketing include:
- Cheaper than traditional marketing
- Lets you develop one-on-one relationships with your target audience
- Easily measure conversion rates – you’ll know what’s working
- Generate more revenue
- Remain relevant
Again, while digital marketing is a great way to help keep your business afloat during these very challenging times, this is not a passing fad. If you’re not already using digital marketing, now’s the time.
So – how do you start? Our suggestion is to join the Club – the DIY Marketing Club. We developed this service to help businesses like yours create end-to-end digital marketing campaigns on your own – easily, quickly and economically. The heart of the Club is our one-of-a-kind combination of a single-view, single-login dashboard and our curated collection of the best digital marketing tools and services. We also provide an easy 10-step plan, coaching and more. Are you ready to get started or close your door?